The Norwegian Fundraising Association is an arena for professional fundraising that works to influence policy for non–governmental organizations engaged in fundraising.

The Norwegian Fundraising Association represents the main bulk of non–profit, humanitarian and cultural organizations in the Norwegian fundraising market.

We were established in 1994 with the name Forum for Fundraising Organizations. Our aim is to be a professional arena for our members, where we work together to improve the environment for non–governmental organizations engaged in fundraising activities. We are a non–partisan association.

Siri Nodland is the Secretary General of the Norwegian Fundraising Association. She can be contacted by e-mail: siri@innsamlingsradet.no.

The Norwegian Fundraising Association’s main task is to strengthen fundraising organizations by:

  • Increasing the public awareness of humanitarian and community organizations’ fundraising activities – without counteracting government policy or reducing government responsibility
  • Improving the framework conditions for the fundraising activities of non–governmental organizations by representing the sector with a single voice and advocating its viewpoints to the authorities
  • Developing the ethical standards of income–generating activities and counteracting damaging fundraising methods
  • Increasing fundraising competence among our members
  • Being a social arena for networking between the member organizations.

Achievements so far:

  • Contributed to increased practical and theoretical knowledge to be applied in the organizations’ fundraising efforts
  • Arranged several hundred seminars and courses on fundraising methods, ethics and sector norms
  • Developed and tested a fundraising educational course in Norway
  • Mapped out the Norwegian fundraising market
  • Wrote a Fundraising Code of Conduct
  • Contributed in the work on the VAT reform – launched compensation models.
  • Established Ethics in Fundraising
  • Membership in EFA (European Fundraising Association).

 

Ethical Guidelines for Fundraising in Norway

The boards of the Norwegian Control Committee for Fundraising and the Norwegian Fundraising Association adopted the Ethical Guidelines for Fundraising in Norway at the annual general meeting in May 2012.

Read the Ethical Guidelines for Fundraising in Norway here

 

 

The Fundraising Code of Conduct

The purpose of the Fundraising Code of Conduct (full name: The NGO Code of Conduct for Processing Personal Data) is to provide guidance on privacy matters when organizations address individuals to support their work. 

Background
The Code of Conduct contains our understanding and interpretation of the Personal Data Act and its regulations that came into force on 1 January, 2001, and the Marketing Act, which came into force on 1 June, 2009. It was updated after the verdict of the Market Council in October 2012 on the matter of  “existing client relationship”.

It was approved by the Norwegian Fundraising Association on 16 December, 2005, after extensive negotiations with the Norwegian Data Inspectorate.

During the summer of 2009 the government implemented a new marketing law. As a result of this, an updated version of the code was adopted by the board of the Norwegian Fundraising Association on 23 March, 2010 after a dialogue between a working group from the Norwegian Fundraising Association and the Consumer Ombudsman.

Existing client relationship
There was, however, disagreement between us and the Consumer Ombudsman with regards to the interpretation of “existing client relationship”. This point was therefore removed from the Code of Conduct.

The Norwegian Fundraising Association sent a letter to the Consumer Ombudsman on 18 January, 2012 with the title “Complaint about the Consumer Ombudsman’s interpretation of the term “existing client relationship” in the voluntary sector marketing law § 13 third paragraph”. In the letter we asked the Ombudsman to bring the matter to the Market Council.

The verdict of the Market Council
An NGO should be allowed to contact a person who has given several contributions even if he or she is reserved against being contacted through the Brønnøysund Register. However, having given a single donation is in itself not enough to make new contact if the donor is reserved against inquiries. This was the conclusion of the Market Council on 1 October 2012, which settled the long-standing dispute between the Norwegian Fundraising Association and the Consumer Ombudsman.

The Norwegian Fundraising Association has now updated the Code of Conduct so that it is in accordance with the verdict of the Market Council.

 

 

Telephone Code of Conduct

The Fundraising Code of Conduct for NGOs’ use of telephone in relation to member contact, donor care, information, sales and fundraising.

1. Respect an individual’s wish to reserve him or herself against telephone calls.

2. Respect the private sphere and exhibit common decency. One should:

  • Introduce oneself by name and the formal name of the organization one represents
  • Immediately respect the caller’s wish to not continue the conversation
  • Strive to avoid “silent” calls if automatic calling systems are used
  • End all conversations as pleasant as they began, whether they end with an agreement or not.

3. Telemarketing to and fundraising from minors shall not occur, and one should exercise particular caution if the person called seems weakened by disease, age, etc.

4. As far as possible base calls on prior consent given by the individual.

5. Ensure that the caller has adequate training and that all information provided in the call is correct and verifiable.

6. Agreements reached by phone must be confirmed. The agreement should be repeated at the end of the call, and the organization must in writing confirm the agreement when following up.

7. If an external registry is used to make the telephone call, one must provide information about the source of the personal data during the conversation.

8. The rules in the Right to Cancellation Act apply to the sale of commercial products.

9. The organization must have procedures that ensure that the requirements for the telephone code of conduct are adhered to by all who represent the organization by phone.

10. Obey laws and regulations that govern fundraising and sales over the phone, including:

  • The Personal Data Act, the Marketing Act and the Right to Cancellation Act
  • The Consumer Ombudsman’s guidelines for telemarketing
  • The Fundraising Code of Conduct for NGOs’ processing of personal data
  • The Norwegian Control Committee for Fundraising’s regulations for fundraising

Developed by the Norwegian Fundraising Association in consultation with the Data Inspectorate and the Consumer Ombudsman.

(Adopted at the member’s meeting on 16 December, 2005)

 

Laws and norms for fundraising

Here you can find a number of laws and norms that are relevant for those engaged in fundraising in Norway.

 

Good fundraising practices

The Norwegian Fundraising Association sets standards for NGO’s that want to raise money in a serious manner.
Here are our five most important principles of good fundraising practices:

1. Respect an individual’s wish to be reserved against telephone calls

  • Check all non–active contributors with the Central Marketing Exclusion Register before contacting them
  • Have good procedures to receive and register requests from individuals to be excluded from being contacted by the organisation

2. Provide adequate information to new donors

  • When recruiting new donors the organization must clearly state the organization’s policy when it comes to future contact practices
  • Information can be provided on coupons, on online forms, in recruitment brochures, etc.
  • Supplementary information shall be provided on the organisation’s website

3. Actively use consent in the fundraising work

  • When possible, the organization shall ask for permission for further contact. This applies, for example, when filling in web forms and coupons
  • Telephone calls shall be concluded by asking for consent for new inquiries
  • It is important to provide clear information and allow for reservation against inquiries by contributors who provide support through online banking for the first time or other ways in which it is not possible to give consent for further contact

4. Cooperate with the the Consumer Ombudsman and the Market Council

  • The organisations shall actively collaborate with the Consumer Ombudsman to reduce any negative experiences among the public in fundraising work
  • The Norwegian Fundraising Association receives copies of all complaints related to fundraising work and raise each issue with the relevant organisation
  • The Norwegian Fundraising Association has regular meetings with the Consumer Ombudsman to monitor developments

5. Ensure good quality of address registers

  • Compare address registers to available sources to ensure correct name and address information. This reduces the risk of error when contacting potential donors and makes it easier to compare the list with the Central Marketing Exclusion Register
  • Have effective procedures to remove the dead from the register

 

 

Text messaging and e-mail

Sector norm for NGOs’ use of SMS and e–mail for contacting a member, donor care, information, sales and fundraising.

1. Show general caution.
Organizations are still exempted from the requirement of consent when using electronic communication (SMS, e–mail) where you only ask for donations or provide information. We must show ourselves worthy of that trust.

2. Respect people’s wish not to receive communication by such means.

3. Display extra caution in repeated sales and communication directed to people who are not donors. Such communication should be limited to television campaigns, emergencies and other exceptional situations.

4. The number of calls and e–mails to the same person should be kept at a moderate level.

5. Attempt to always obtain the individual’s consent to being contacted. Consent must be obtained before sending e–mails⁄SMS when related to commercial activities, such as lottery sales. It is forbidden to do commercial activities via electronic channels without such pre–approval.

6. The sender of the message ⁄ e–mail should be clearly stated.

7. Fundraising by sms and e–mail to minors shall not occur unless there is consent to this from his or her guardians.

8. When using external data (mainly SMS), be sure to avoid people with reservations against telephone calls and make sure that minors are not included (this can somewhat be ensured by not including people with multiple mobile numbers).

9. The organization must have procedures to ensure that the requirements of these norms are adhered to by all relevant employees in the organization.

10. Obey laws and regulations that govern fundraising and sales over the phone, including:

  • The Personal Data Act, the Marketing Act and the Right to Cancellation Act
  • The Consumer Ombudsman’s guidelines for telemarketing
  • The Sector Norm for NGOs’ processing of personal data
  • The Norwegian Control Committee for Fundraising’s regulations for fundraising

 

 

The Norwegian Control Committee for Fundraising

There is no legislation in Norway for how fundraising shall be carried out, and there are no restrictions on who can raise money and what cause the funds must go to. The Norwegian Control Committee for Fundraising (Innsamlingskontrollen) assures that fundraising activities are managed properly and that the raised funds go to the stated cause. 
The Committee was established in September 1991 and is a member of the International Committee on Fundraising Organizations (ICFO). The Norwegian Fundraising Association and the Norwegian Control Committee for Fundraising cooperate on a number of issues.

The Control Committee assures the quality of fundraising activities through its Fundraising Registry. The Registry is a voluntary registration scheme for organizations that raise funds for charitable causes.

By registering in the Fundraising Registry, organizations are committed to follow specific accounting rules and to go through an external control mechanism. A minimum of 65% of funds (public funding not included) will go to the organization’s stated cause. The calculation of the minimum proportion can be made in relation to a maximum period of 3 years.

Read more about The Norwegian Control Committee for Fundraising here.

 

 

Contact information

Secretariat and the board of the Norwegian Fundraising Association.

Secretary General:

Siri Nodland
+47 908 78 718
siri@innsamlingsradet.no

Communications advisor:
Julie Gulbrandsen
+47 997 10 523
julie@innsamlingsradet.no

Visiting address:
Skippergata 22, 0154 Oslo, Norway

Mailing address:
Norges Innsamlingsråd C/O Sentralen, P.B. 183 Sentrum, 0102 Oslo, Norway

The Board 2013⁄2014:

Chairman Ellen Døvle Kalland, The Norwegian Cancer Society
ellen.dovle.kalland@kreftforeningen.no

Vice Chairman Øistein Mjærum, The Norwegian Red Cross
oistein.mjaerum@redcross.no

Steinar Johansen, The Norwegian Association for Children with Congenital Heart Disease
steinar@ffhb.no

Elizabeth Granquist Toyer, Sjømannskirken, Norwegian Church Abroad
elizabeth.granquist.toyer@sjomannskirken.no

Leif Wien Jensen, The Norwegian Association of the Blind and Partially Sighted
lwj@blindeforbundet.no

Halfrid Hagemoen, Bellona
halfrid@bellona.no

Erik Giercksky, The Norwegian Refugee Council
erik.giercksky@nrc.no